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Marketing Plan
My marketing plan is designed to get your home the maximum amount of exposure in the shortest period of time. Each step involves proven techniques that leverage the opportunities to showcase your home to key people that can either buy your home or help me find the right buyer: Prospective homebuyers and local real estate agents.
In today’s real estate market, the internet is the most effective way of reaching prospective buyers.An often over-looked item in marketing a home is the importance of working effectively with other agents. In 2008 80% of all home sales tracked by the Greater Boston Association of Realtors were “co-op” sales: this means that an agent other than the listing agent had the buyer for the sale. My marketing plan includes:
- Virtual Marketing
- Direct Mailers
- Prospecting
- Public Open Houses
- Broker Open Houses
- Private Showings
- General Schmoozing/Communication
- Stellar Staging
- Highlighting Your Home’s Features
- “For Sale” Sign
When marketing your home I will develop a customized plan that reflects its unique characteristics and your needs. Though no two homes are the same, putting your home in front of buyers when they are shopping, using an effective mix of promotional tools, and working effectively with other agents yields the best results.
Most people sell their home because of events in their lives, not because of the timing of the market. You know better than anyone why you are considering selling your home. Is your home too big? Too small? A job transfer? Maybe a family situation? Whatever the reason, it’s important that I understand your motivation so I can help you achieve your goals.
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